Identify the brand and category
Read the article provided and conduct a web search to find one additional example of this type of brand marketing and answers the following questions
1. Identify the brand and category
2. To whom is the experience targeted?
3. Why do you think the advertiser chose to use this form of marketing?
4. What are the key elements of the experience?
5. What do you think the consumer took away from this experience?
6. What changes would you make to improve upon the experience?
7. What other advertising elements did the marketer use to promote/support the experience?
Answer preview to identify the brand and category