Marketing

Marketing

You have been asked by your organization to conduct research and prepare a paper regarding consumer groups and behavior. Select a particular consumer group that is of interest to you and analyze its demographics, psychographics, attitude, and lifestyle and make recommendations on a marketing campaign for the selected group. Specifically, your paper should:

Identify the demographics, psychographics, and lifestyle of the group

Identify any historical data of the selected group and describe what role that culture or subculture plays on the groups consumer behavior

Identify any group identifiers

Describe the role of group dynamics and the role that these groups play on consumer behavior of the selected group

Discuss the group’s decision-making process to include:

Explaining alternative evaluation

Describing what a company/product can do to improve sales

Explaining post-purchase dissonance and how it might affect sales

Recommending techniques for reversing alternative evaluation and post-purchase dissonance

Present your findings as a 4-5 pages Word document formatted in APA style.

 

 

 

………………….Answer preview……………………..

This is a consumer group characterized with the following attributes. First, they have a high spending power. This is due to their economic stability. In the recent past, the pragmatic consumer group has been associated with curbing their spending power especially after the recession period. Despite this, the pragmatic consumers have the ability to revive back their spending habits both financially and psychologically. Lastly, the pragmatic consumers are the most attractive consumer group to marketer………………………

APA
1240 words