What trends do you see in the development of IMC campaigns

What trends do you see in the development of IMC campaigns

Question five
What trends do you see in the development of IMC campaigns? Provide an example. How might new technologies affect this process? Why? Can you do this and how soon?
Question four
Why is product life cycle important? What are the changes in the advertising, sales, promotion, and competitors occurring through the different stages of the product life cycle? Provide examples.
Question three
What decisions go into selecting a distribution channel? What decisions go into selecting new distribution channels? What is the difference between a vertical and a horizontal distribution channel? Provide an example.
Question two
Why is important for a business to consider alternative marketing tactics when developing an integrated marketing communication (IMC) campaign? What are some of the strengths of each type of communication? Provide examples. How do the types of communication vary by product category?
Question one
How does demographic and geographic data collection differ from psychographic and life cycle data? What is the value of each? Provide examples. What trends do you see in the development of IMC campaigns? Provide an example. How might new technologies affect this process? Why?
Submit the answers as separate attachments. 200 words each with references

 

………………….Answer preview……………………

Product Life Cycle

Why is product life cycle important? What are the changes in the advertising, sales, promotion, and competitors occurring through the different stages of the product life cycle? Provide examples………………………

APA

206 words

Get instant access to the full solution from yourhomeworksolutions by clicking the purchase button below