Analyze how social media has influenced the evolution of marketing practice.
Social Media Matters
For this week’s discussion, choose either Option A or Option B. You do not need to do both. As you draft your discussion post, remember that adding support to your statements adds strength to your position. When you reference a source to support your ideas or opinions, you must cite that source following APA guidelines.
Option A: In 3–4 paragraphs, analyze how social media has influenced the evolution of marketing practice. In preparing your response, be sure to address the following questions:
Which market segments are most likely to be effectively targeted with social media?
Are there market segments that are not likely to be effectively targeted with social media?
Option B: In 3–4 paragraphs, analyze how marketing management might have evolved if social media did not exist. In preparing your response, be sure to address the following questions:
How might marketing practice have evolved if the technology that existed in 1990 was still the prevailing technology of today?
What methods would marketers use to reach customers if social media technology did not exist today?
Answer preview to analyze how social media has influenced the evolution of marketing practice.
APA
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