It sheds some light on how the well-known company Wawa shifted its focus on market segments
MBA 530: Customers, Markets & Sales/Marketing
Read the INSEAD case study called Gaga for Wawa: Blue Ocean Retailing in your Harvard Business Publishing course pack. It sheds some light on how the well-known company Wawa shifted its focus on market segments and its core business strategy since its creation in 1803. In particular, pay attention to the section called “Blue Ocean Shift” on Page 7.
Then answer the 5 questions at the end of the case study in a four to five-page paper. As usual, be sure to include in-text citations and a proper reference section at the end of your paper. Special emphasis on Q-3.
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