Analyze the relationship between manufacturers and end-customers. Why may integrating the supply chain as discussed in Chapter 8 of Logistics Management and Strategy create conflicting objectives between the two? Document your sources. Write your findings as a three to four page paper (not including title and reference pages) formatted according to APA style as shown in the approved style guide.
An end user customer is the person who purchases and utilizes the product or service that has been produced by the manufacture. Thus, the end user customer is the end person in the supply chain. A manufacture on the other hand is the person who is involved in the production of the commodities. This is the one responsible for turning raw materials to finished products based on customer requirements and preferences. The end consumers and manufacturers work in a symbiotic way. Manufacturers need the end consumers..