The Institute of Management Accountants (IMA) has a series of YouTube Videos on Trends in Management Accounting

The Institute of Management Accountants (IMA) has a series of YouTube Videos on Trends in Management Accounting

The Institute of Management Accountants (IMA) has a series of YouTube Videos on Trends in Management Accounting. We will review and discuss some of these trends to learn about developments in this field for discussions in this course.

Listen to the following two videos in the IMA series:

Required:

Comment and expand on a topic discussed in the videos and provide a real world example from the news or your own experience.

Use your critical thinking skills to hone this to the essence of the topic area. Think concise!

Minimum 1 page, double space and 2 credible sources for reference

APA format citation

Read: Walther, L. (2017). Chapter 17: http://www.principlesofaccounting.com/chapter-17/

ALL RIGHTS RESERVED CONTENT

7 Trends in Management Accounting – Introduction. Authored by: IMA. Located at: https://www.youtube.com/watch?v=gRyW2_Ay2Cw. License: All Rights Reserved. License Terms: Standard YouTube License

7 Trends in Management Accounting – Trend 1. Authored by: IMA. Located at: https://www.youtube.com/watch?v=gRyW2_Ay2Cw. License: All Rights Reserved. License Terms: Standard YouTube License

……………………….Answer preview……………….

The shift from product centricity to customer centricity is one of the seven management trends that have brought better deals to the table for marketers and better business influence among customers. Taking this into consideration, customer centricity is focused on meeting the needs of the customer and having…………………….

APA

465 words

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