Wk 4 – Apply: Strategic Management Research
Wk 4 – Apply: Strategic Management Research Journal Part 4
Assignment Content
Review the Strategic Management Project Background document.
Review the following terms and concepts discussed this week to prepare for this assignment:
vertical integration
taper integration
backward vertical integration
forward vertical integration
strategic alliances
global strategy
international strategy
innovation
Create a Word doc and title it Strategic Management Research Journal Part 4.
Write a 525- to 700-word response to the following prompts in your journal entry:
Identify Caterpillar Inc.’s short-term and long-term goals.
Evaluate how mergers and acquisitions in the last 3-5 years have contributed to Caterpillar Inc.’s performance and affected its organizational goals.
Determine the most critical merger or acquisition that has contributed to Caterpillar’s performance and success in achieving organizational goals. Defend your choice.
Evaluate the effectiveness of Caterpillar’s operational plan for global strategies (international, multi-domestic, global-standardization, or transnational). Include supporting research or data.
Note: You will use information from this entry in your presentation due in Week 5.
Submit your assignment.
Resources
Research Caterpillar’s Annual Report
www.caterpillar.com
Caterpillar Inc. website
Research Yahoo Finance
Center for Writing Excellence
Reference and Citation Generator
Grammar and Writing Guides
Answer preview to wk 4 – Apply: Strategic Management Research
APA
657 words
