Learning Activity
Learning Activity #1
Using the organization you work for or any other organization of your choice and applying the PESTEL analysis, describe in no more than two paragraphs one external trend that has had a major impact on the organization’s perfomance within the past 5 years. Respond to no more than 2 of your colleagues in this thread.
Learning Activity #2
Perfom a 5 Forces analysis of the organization above and describe your results in about two paragraphs. How attractive is this industry? Using a scale of 1-5, 5 being very attactive, assign an attractiveness index to your industry. Respond to no more than 2 of your colleagues in this thread.
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Q 1
PESTEL analysis is an important tool used by firms when implementing marketing strategy and carrying out market analysis. It is used in macroeconomic environment to determine external factors and their influence on the entire organization. Eventually, the company can ascertain a SWOT analysis to determine their weaknesses and strengths in the market. For example, MacDonald’s is an international organization with strength in marketing hypothesis of plan to win many consumers; it has enabled the company……………..
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