What steps has Super Bowl producer Harold Bryant taken with CBS executive leadership to promote diversity
Submit both sections as ONE document
SBJ — Super Bowl In Depth (answer all questions)Incorporate your own perspective into each response
What steps has Super Bowl producer Harold Bryant taken with CBS executive leadership to promote diversity? Page 13
What are some of the elements Super Bowl planners had to deal with in regard to stadium capacity? Page 20
What were 2 priorities that Super Bowl planners made as they decided on what could happen with the game? Page 21
What were 2 elements of Tampa’s renovation plan for Raymond James Stadium that led to the venue being selected for the Super Bowl after original host SoFi Stadium dropped out because of construction delays? Page 21
What impact is COVID-19 having on sponsorship activations for brands at this year’s Super Bowl? (1/25 issue page 15/16)
B. Super Bowl Spot Review
Review a Super Bowl spot incorporating the following:
Watch their Super Bowl Spot
Visit the company’s/brand’s website
Include a short (sentence or two) company overview
Who is their target audience for this spot?
What else are they doing around the Super Bowl?
Promotions, events, social media extensions
What are they trying to accomplish with the spot?
Product launch, branding, image, sales….
Was the spot successful?
Why was the spot good for the brand? Or…
Why was the spot bad for or hurt the brand?
Your opinion – Do you think the brand got their $5.6mm worth?
What was the consumer/media reaction?
Approximate length 600-750 words
If you prefer, it is fine to submit as a PowerPoint document
Creativity & incorporating images/graphics is encouraged
Requirements: 750 words
Answer preview to what steps has Super Bowl producer Harold Bryant taken with CBS executive leadership to promote diversity
APA
708 words
