One of our chapters for this week deals with the global marketplace.  Let’s look at some of the key challenges that a U.S.-based company should consider before it enters any foreign country.

Please select ONE key challenge and elaborate on it, tying Kotler/Armstrong to your perspectives. Why is a company’s ability to MANAGE the process of entering a foreign country so critical?







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A market is type of an institution that permits people or organization to exchange goods, services and labor. When a market is referred as global it means there are no restrictions of exchange of goods and services to a specific area. This means the exchange takes place worldwide. For example a company in the United States may purchase goods from a company in any country of other choice worldwide. They are various key challenges that United States Company should put into considerations before entering foreign…


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