How has Burger King’s headquarters location influenced its international expansion
Discussion questions will be posted for each week’s readings and case studies assigned. You have one week to answer each weeks’ discussion questions. To be considered for full credit, the answer to each single question must consist of at least 80-100 words.
A) How has Burger King’s headquarters location influenced its international expansion? Has this location strengthened or weakened its global competitive position?
B) What are the risks that an international restaurant company such as Burger King would have by operating abroad rather than just domestically?
A)How have the governments of China and Germany intervened to promote the green
B)Are there some commons and differences between the two
technology markets?
governments in intervening trade?
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Chapter 13 Open Case:
B. As we have reviewed in Chapter 13, there are many risks that need to be considered when analyzing an opportunity for international expansion. For a restaurant company such as Burger King, they should consider items such as the internal security level in the country, the availability of a ready market for their products and raw materials, labor force within that country, and of course government policies. In the case of Burger King operating abroad and domestically, they run the risk of facing high tax levels which can result in lower revenue generation. As stated prior, the availability and accessibility of raw materials can be problematic, especially if competition is already present within in the area. If the cost of operations runs higher due to these expenses as well as rent or leases, and even the local wages to employees, can also result in lower revenue generation. These additional operating costs can be increased again due to competition already holding available property, a high demand for fast food within the market, or even a lack of trained staff or available staff.
A)How have the governments of China and Germany intervened to promote the green technology markets?
B)Are there some commons and differences between the two governments in intervening trade?
Chinese government has intervened to promote green technology markets by spending significant amounts of money on research and development. The Chinese government has even gone out of it’s way to expedite loans and providing local government support. By doing so, China will be able gain a key advantage over global competitors by being able to make clean power technologies cheaper for themselves. Germany has promoted industrial policies through feed-in tariffs that obligate one to purchase all utilities through renewable sources such as windmills or solar panels at higher prices for long durations. This allows Germany an advantage to develop their green technologies ahead of their global competitors. Both countries are trying to seal a competitive advantage over other global competitors, however one is taking a more stringent approach by mandating the use of renewable resources and funding their efforts with high costs, and the other is streamlining processes and encouraging research and progress.chapter_5 chapter_13
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