Intensive Distribution Strategy
I need 300 word response of the following discussion. Must address the question properly and include 1-2 references cited in APA. Your answer must be 100% original.
Discussion:
According to the intensive distribution strategy, a consumer should not have to go beyond the nearest store to buy the product. Create a 300 word response answering the following:
- Which products are best suited for an intensive distribution strategy and why?
- Provide an example of a product you buy that is always available.
- How does this influence your brand loyalty toward the product?
- Discuss a situation when you went out of your way to buy a particular product. Why did you make such an effort to buy it? What are the lessons for marketing managers who sell products that consumers consider special?
………………Answer Preview………………
Intensive distribution strategy is identified as a marketing strategy whereby distributors tend to place an abundance of products within various retail stores in a different location. Under this type of marketing strategy, companies sell their products through a vast number of outlets enhancing the possibility of customers to encounter the products everywhere for instance in the gas stations, drug stores, and the supermarket (Lamb, Hair, & McDaniel, 2009). Often, products that are distributed by this type of marketing strategy are in high demand within the marketing environment. In contrast, products under intensive distribution strategy are often necessities that cannot be sustained without. Thus, manufacturers of products such as soft drinks, toothpaste…………………
APA
356 Words
