Innovations & Ethics

Innovations & Ethics

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Diffusion-of-innovationsPanasonic has introduced a digital camera that combines the size benefits of a digital point and shoot camera with the ability to use small interchangeable lenses. How can the company use the diffusion-of-innovations framework to develop promotional, pricing, and distribution strategies targeted to the following adapter categories? • Innovators • Early adopters • Early majority • Late majority • LaggardsSupport your position in a minimum of 200 words. Marketing EthicsA soft drink company distributed cell phones to preadolescents in low-income areas. The phones routinely received advertising messages for the drink. Following criticism, the company said that the benefits of the disadvantaged children’s having the cell phones (e.g., safety) outweighed any “exploitive targeting” considerations. Do you agree with the company’s position? Explain your answer.Is it right to advertise prescription medications directly to consumers? Why or why not? (You can address this question in the last paragraph of your response to the soft drink question). Support your position in a minimum of 200 words

 

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Panasonic can use the diffusion-of-innovation framework to develop promotional, pricing, and distribution strategies targeted to the existing adopter categories. The innovators are eager to try innovations or new product, which hits the market. Innovator consumers that are interested in digital cameras will be at the forefront when it comes to trying the new camera. The diffusion theory articulates that very little is needed to be done in an effort to appeal to the innovators………………………..

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