Importance of Customer Relationship Management

Importance of Customer Relationship Management

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Businesses usually want to know the secret behind attracting and retaining customers. However, the current level of competition makes it hard for these businesses to retain customers. This is based on the fact that customers are being exposed to new brands of products almost every day. However, observers believe that the only way to retain customers is through satisfying them. For an organization to become successful, it must listen to its customers. This is because of the fact that this aspect leads to customer loyalty, something that………………

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