H&M and Social Media: An Effective Market Research Tool
This assignment is about Marketing four values understanding, creating, communication and delivering. linked with H&M, how H&M deliver the four values to customer through social media.
*Interdiction:
.Difnation about Marketing. (150 words)
.Background about H & M. (150 words)
*Body:
.Understanding value: (800 words).
_System approch:
1. Collecting the data: from Facebook, Twitter, instagram, blogs.
2. Analysing the data: from Google analytic, cookies.
3. Interpration the data: affordable prices, good quality, good matrial to be used, environmental concerns, cultural, color of clothes, fashion styles, other comments and feedbacks which resulte identifying new customer. With new wants and needs in the market.
4. What is customer focused .
.creating value: (300 words).
1. Theory Of Price value, then linked with H&M.
2. Performance value.
3. Cultural value.
4. Customer care model.
5. Environment respects.
.Communication value: (250 words).
1. Advertisement : posts.
2. Promotions.
3. Celebrity use: how they use Divid Beckham.
4. Events and programmes: (conscions programme).
5. Feedbacks.
.Delivering value : (250 words)
1. Staff-customer interface.
2. Staff-system interface.
3. Staff-Management interface.
* Conclusion:(100 words)
1. Summary of the assignment.
* Notice: the case study is uploaded in document file. assignment words Should be 2000 or 2300 but not less than 2000, need citetions, references should be from real article and books .
…………………….Answer Preview………………..Definition of marketing
Marketing entails an activity that sets processes for creating, communicating and the delivery of services that portrays value for the customers and society at large. The activity entails processes through which goods and services are transformed from being a concept to the possession of the client. Marketing comprises of various elements that are the identification and development of the product, determining the selling price of the good or service, selection of the distribution channel and the implementation of a promotional strategy that focuses on the target market. For example, H&M being a fashion company, the introduction of its clothing into the market was facilitated by using the social media to create awareness on the availability………………..
