“Customer-Oriented Strategic Plan”

“Customer-Oriented Strategic Plan”

Discussion Question 1

“Customer-Oriented Strategic Plan”
In the business world, successful businesses listen to their customers’ voices and strive to provide exceptional customers’ services.  This practice may not be widely accepted in the healthcare industry.  Articulate at least two customer-oriented elements when developing a strategic plan for a 250-bed community hospital

Discussion Question 2

“Issues and Opportunities”

There are 20 key issues listed by the American Hospital Association.  Please select two issues from the list and present them as two marketing related opportunities to a healthcare related organization.  Make sure you describe the type of healthcare organization in your response.  If you work for a healthcare organization, you may present these two opportunities to your organization.  List your reference(s) in APA format

Why Your Healthcare Practice Needs a Marketing Plan

Watch the video, Why Your Healthcare Practice Needs a Marketing Plan.  Write a three- to four-page paper (excluding title and reference pages) in APA format.  Utilize at least two scholarly sources (in addition to the video and the course text) that were published within the past five years and that are cited according to APA guidelines as outlined in the Ashford Writing Center.  Include the following content elements in your paper:
Describe the main reasons why the healthcare practice needs a marketing plan as outlined in the video.
Describe three necessary considerations described in the video.
Discuss three distinguished strategies presented in the video.
Articulate how you will apply the information in the video to your marketing plan or a marketing plan in a healthcare organization.

..………Answer Preview……..

Many businesses need to make money in order to be viable. This is the reason why many business focus on the financial bottom line for pursuing large volumes of sales in order to make profits. Research has showed that customer oriented strategy can increase the profits realized in any business. For this reason, businesses have invented several methods to provide their customers with quality services. Many have come up with the conclusion that advertisement is one of the ways to encourage customers to invest their product. Focusing on customer needs can increase the rate of profits rather than increasing the number of sales…………

APA

1785 words