Global Strategy

Global Strategy

There are a number of companies utilizing a global business strategy. Identify and research a company with a successful global business strategy and provide basic background information.  Discuss the strategies this company utilizes to get their product(s) distributed internationally and how they address risks and meet business demands. Document your sources. Write your findings as a three to four page paper (not including title and reference pages) formatted according to APA style as shown in the approved style guide.

Your paper must include a minimum of one to two sources, including the textbook.





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            Coca-cola is a company that has been known world -wide to produce soft drinks. Coca-cola was first established in 1886 and the first bottled Coke was sold out in 1955. Coke boasts of being the largest soft drink distributor worldwide with presence in about 200 countries. In a day, it is estimated that a billion bottles of coke soft drinks are sold out (Dransfield, 2001).

            Its major success happened in 1991 when coke formed a merger with a bottling company that saw coke produce its own soft drinks and bottle them themselves. In the 1886, coke sold only 9 bottles per day in about 6 months. This kind of startup…


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