Global Marketing
CLA2 will measure your understanding on global market opportunities, multi-cultural research, quantitative and qualitative research and the Internet as a tool in the research task. Please develop a 4-6 page APA formatted paper.
Read comprehensive case 4-6 “Making Socially Responsible and Ethical Marketing Decisions: Selling Tobacco to Third World Countries” then address the following questions (can be found at www.mhhe.com/cateora16e, select student edition, cases).
1. Can you recommend alternative strategies or solutions to the dilemmas confronting the tobacco companies? To governments? What is the price of ethical behavior?
2. Should the U.S. government support U.S. tobacco company interests abroad?
3. Should a company be forced to stop marketing a product that is not illegal, such as cigarettes?
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Introduction
Ethics is very critical in marketing and business decisions. Many times marketing decisions tend to directly or indirectly affect the society at large. Some decisions may have a moral impact on society while others may have a health impact to members of the society. It is therefore very important for organizations, governments and the relevant institutions to ensure that ethical standards are maintained and that social responsible decisions are upheld. This will ensure that ethical and social practices are not undermined.
Strategies to the Dilemma Confronting the Tobacco Companies
Various strategies have…..
APA
1264 words
