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Role of forecasting in operations management

role of forecasting in operations management

Case Study entitled “Highline Financial Services, Inc.” and estimates of demand

Read through the Case Study entitled “Highline Financial Services, Inc.” in Chapter 3 of your textbook. It covers the role of forecasting in operations management. Examine the demand that this company has experienced for the three categories of service it offers over the preceding two years. Assuming nothing changes in terms of advertising or promotion, and competition also does not change, predict the demand for the services the company offers for the next four quarters. (Note that there is not enough data to develop seasonal relatives.)

You should be able to make reasonably good, approximate, intuitive estimates of demand. What general observations can you make regarding demand? Should Freddie have any concerns? Explain your answers in a 4-6 page paper, not including the cover and references pages. Use at least one outside reference to support your recommendations.

Highline Financial Services, Inc..pdf

……………………Answer preview……………………
Highline Financial Services is a company that offers three categories of services, that is service A, B and C. the data provided shows that there has been a variation of demand in the services provided by Highline Financial Services for the two years. In order to secure a profit in their future operations, the company needs to fix the variations of demand in services which has become a major concern. This can only…………………
APA
1151 words
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