Consider the four different strategies for entering the global market
When writing your post, you should consider the four different strategies for entering the global market:
Direct and indirect exporting
Licensing and franchising
Joint ventures
Foreign direct investment
In your post, you will
Pick two strategies from the above list for entering the global market. Assess the strengths and limitations of each strategy.
Now, select one of these companies: Walmart, Dunkin’ Donuts, Starbucks, McDonald’s, or Target.
Explain what strategies these companies used when entering the global economy.
What prior research was conducted?
How well did they understand their target marketing environment?
Analyze the export marketing strategies the companies used.
What decisions were made concerning product design, pricing, distribution channels, advertising, and communications—the marketing mix?
What lessons did they learn from their success in the global marketplace?
Answer preview to consider the four different strategies for entering the global market
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