Environmental Scanning Exercise
HUMAN RESOURCE MANAGEMENT
ENVIRONMENTAL SCANNING EXERCISE [Lesson Module 1]
- (a) Select an industry with which you are somewhat familiar [e.g., kitchen appliance manufacturing, personal care products, or after-market automobile parts]. (b) Identify three countries with which companies in your nation might establish a partnership or subsidiary. (c) Assume your locally-based corporation has entered into joint ventures [shared equity and management partnership] in two of those countries, and has a wholly-owned subsidiary [i.e., no partner] operating in the third [your choice]. In both types of business relationships your company has employed a combination of expatriate [i.e., parent-country employees who have been employed in your local operations] as well as host country nationals [HCNs], and employees from at least one other third country [TCNs].
- Identify basic trends in the following aspects of the business environment which might affect your business over the next two or three years while engaged in a partnership [international joint venture] or with a wholly-owned subsidiary doing business in the group of countries you are assigned. Cite your sources.
- Economic
- Social-Cultural
- Political-Legal
- Technological
- Market
- From your analysis, determine potential implications for HRM policies and practices.
- Using the outline below, prepare a 5-10 minute overview of your findings.
- Conclude by telling what additional information you would seek and what sources you might use.
BRIEFING OUTLINE
- Industry: ____________________ Group of Countries: _________________________
- Key Environmental Trends and HR Implications
| Environmental Factors and Trends
[list several key factors for each of the following] |
HRM Policy Implications
[Identify HR policy implications associated with this and other factors/trends in the column to the left] |
| Economic Conditions
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| Social-Cultural
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| Market/Competition Changes
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| Technological Changes
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| Political-Legal Conditions
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- What additional information would you seek, and name some potential sources.
……………..Answer Preview……………..
Smartphone Manufacture Industry Labor Analysis
- Industry: Smartphone ManufactureGroup of Countries:India, China, United States
- Key Environmental Trends and HR Implications
| Environmental Factors and Trends
|
HRM Policy Implications |
| Economic Conditions
India- Stagnant growth rate Low levels of technical experts Many non-English speakers
China-growing economy Good banking system Professionals High levels of innovative professionals Large technical knwledge English speakers present
USA-excelent economy Good banking system Professionals High levels of innovative professionals Large technical knwledge
|
Employees readily available wages above minimum to invite skilled professionals
Predictable exchange rate due to fixed exchange rate system
High levels of competition Precense of employees with a competitive mindset High rates of innovation |
