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ECON600 AS 1

Suppose a soft-drink firm is grappling with the decision about whether or not to introduce to the market a new carbonated beverage with 25 percent fruit juice. How might it use the six decision steps to guide its course of action?

Complete this essay in a Microsoft Word document,  300 words, APA formatted and 5% similarity
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For a soft-drink to launch a new carbonated drink with 25% fruit juice, there are various aspects it will have to consider before coming up with the final decision. This process can be extremely complex, thus the need to use the six decision steps. Under this process, the company will have to first define both the situation and expected outcome (Lussier, 2012). The situation here is launching a new drink in a market where there are numerous soft drinks. The expected outcome is the new drink getting market…
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