Diversification

Diversification

Reply to discussion questions within the discussion using at least one paragraph for each question. There should be 200 words for each discussion. There are two discussions total. Please add references used to answer questions.

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E-Activity: Research information regarding the merger of United and Continental Airlines. Be prepared to discuss.

Question 1Top of Form

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“Diversification” Please respond to the following:

Take a position as to whether or not your believe diversification increases shareholder value in a given company. Support your position.

Given a company that is already diversified, suggest how senior management may determine the most effective strategy and how it should be evaluated.

Question 2 Bottom of Form

“PepsiCo” Please respond to the following:

PepsiCo has historically trailed the Coco-Cola company in carbonated beverage sales. Suggest a strategy that may enable PepsiCo to close the gap in this market. Explain how this may allow PepsiCo to achieve the number-one market position.

Take a position on whether PepsiCo’s actions of spinning off its fast food establishments created value for the shareholders.

Predict the next international market for PepsiCo and if the Power of One strategy is likely to be successful. Explain.

 

………………………..Answer preview………………………

Diversification has been seen as destroying shareholder value. This is especially because many firms that have decided to diversify in the past have been unsuccessful at remaining profitable and increasing shareholder value. Diversification is where a company decides to invest in new services or products and expand its market……………………..

APA
330 words