Customer relationship management
Give an example of how an organization may use household data and individual data as part of their CRM strategy. How would these data sets affect their marketing strategy?
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Customer relationship management (CRM) is a strategy of managing company relationships and interactions. A good example of how a company can use household data as part of their CRM is when a person from a household purchases a product for someone outside that household. This allow the manufacturer to gain new information about a potential new customer. Details such as the name of the customer, and email…
APA
175 words
