From the readings how could culture influence a product design
From the readings how could culture influence a product design? What has been learned from the various readings, and state how they can affect designing and commercializing a product in another country?
readings:
(copy and past to open in new window)
Going Global: A Case Study of Rhetorical Invention, Packaging, Delivery, and Feedback Collection,” Melton, IEEE Transaction, pages 229-242. <http://vizedhtmlcontent.next.ecollege.com/CurrentCourse/Reading/Lego_Turkey.pdf>
“Cultural Values and Argumentative Orientations for Chinese People in Taiwan, Hong Kong, and Mainland China,” Yeh and Chen, Jandt: pages 51-64
http://www.huffingtonpost.com/2013/01/24/lego-racism-star-wars_n_2541369.html?utm_hp_ref=business
http://www.huffingtonpost.com/2013/01/24/ikea-transgender-ad-thailand-offends-group-video_n_2540884.html <Click Here for IKEA_Transgender pdf>.
http://www.huffingtonpost.ca/2012/10/01/ikea-saudi-catalogue-women_n_1928777.html [at the end of the online article there is a wonderful Huffingtonpost slide show called “products losts in translation.”
Jandt, Fred E. (editor) Intercultural Communication: A Global Reader. Thousand Oaks, CA: Sage. 2004
“Nike’s Communication with Black Audiences,” Armstrong, Jandt pages 264-278
……………………………….Answer preview……………………………….
Product design is the creation of a new product in the market for sale. The target market for the new Product could be local, regional or international; it is therefore very important to carefully analyze the cultural behaviors of the people in the target markets so as to ensure the products meet the utility and ethical expectations of the consumers……………………..
APA
434 words
Get instant access to the full solution from yourhomeworksolutions by clicking the purchase button below
