Compose, prepare and recommend strategies to achieve and sustain a competitive market profile.
Compose, prepare and recommend strategies to achieve and sustain a competitive market profile. You are speaking on the phone with Mike when he asks about what sort of cultural aspects you are considering in this plan.
You think about this and say, “There may well be some considerable cultural differences that need addressing. I remember last year when there was a language mix-up with a doll. It was just saying ‘I love you’ in a different language, but it sounded like ‘kill mommy.’ It’s funny now, but imagine being the marketing team in that building!” Both of you laugh as you hang up the phone, but the memory does get you thinking seriously about cultural differences. Complete the following:
What cultural considerations should you take into account for your strategy?
Will this negatively impact your current strategy?
Does this change your approach? Why or why not?
………………Answer preview…………………
Cultural aspects and considerations are very important in creating and sustaining a competitive market profile. Business and companies are considering venturing in to international market because of the effects globalization has on businesses. A company should consider expending its market not just in the domestic boundaries, but also venturing in other parts of the world and this means that understanding culture is very important.
Consumers and potential customers associate the product with their cultural values………………
APA
546 words
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