You are the lead singer and manager of a new and quickly rising band, Everyone—from record companies, movie producers
You are the lead singer and manager of a new and quickly rising band, Everyone—from record companies, movie producers, video game producers, magazine editors, and the like—is approaching you. As described in Chapter 26 of the text, you do not want to make the same mistakes Brian Epstein, the manager of the Beatles, made when they made their first movie easily losing the band millions in lost revenue. You have been asked to now take your band to support the troops in a number of war zones. You do not want to engender negative press coverage and agree to a contract with the U.S.O. and Armed Forces Radio.
Write a six to eight (6-8) page paper in which you:
• Discuss the steps that would have helped a negotiator / manager like Brian Epstein to prevent media and entertainment industries from taking advantage of his / her lack of experience with these industries.
• Indicate the basic skills that you believe you need to effectively negotiate with those individuals mentioned in the scenario. Justify your response.
• Compare and contrast at least two (2) different negotiation approaches that you would use when negotiating with the individuals mentioned in the scenario. Provide a rationale for your response.
• Outline a plan for your contract negotiation in which you specify at least two (2) different strategies that you can utilize, as needed, during the negotiation process.
• Stress the fundamental reasons why it is important for you, as a negotiator, to set the terms of the contract for your band, as opposed to allowing the opposing negotiation team to set those terms. Present two (2) reasons why you would not want to allow industry members to write the contract. Justify your response.
• Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
Your assignment must follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length
Additional Resource:
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Steps of an effective negotiation
Before the negotiator goes into the negotiation, he should be well equipped with the whole knowledge regarding contract negotiation. There are a number of steps that can result to an effective negotiation and they are the same steps that the negotiator should follow. The first step the negotiator needs to do is to ask himself several questions. He should know what he wants, why they want it and why the deal is so important. This will help the negotiator to set the best and the worse outcome of the negotiation. The negotiator………………….
