The comparison between two fundamental laws that exist to protect data privacy for consumers
The article discusses the comparison between two fundamental laws that exist to protect data privacy for consumers. As discussed in class, data privacy is a critical dynamic that marketers need to understand to ensure that they operate within the confines of that law.
After reading this article, conduct an article reflection assignment to write a 3-4 page paper addressing the following questions:
- For each of the CCPA and GDPR laws, describe each in brief?
- What are at least two differences between each law? What are two things they have in common?
- What was the core reason(s) why these laws have been enacted?
- Why are these laws significant to the landscape of digital marketing, and how will they pose a challenge to marketers moving forward?
California and the European Union Take the Lead in Data Protectio.pdf
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