What was the percentage of more repeat shopping trips logged by omnichannel shoppers to the participating retailers’ stores
Instructions: Complete this assignment using your existing online research skills, and the additional research skills you gained from our work in this course. Answers to these questions can be found via searches Google Scholar or Google. You also are encouraged to access Camosun Library’s MARK 110 Library Guide, and APA Style Guide resources.
1. From the BC Stats website, visit the Population Projections page. Using the 1971-2016 Estimates / 2015-2041 Projections PDF document, determine British Columbia’s estimated total population in 2030. (1 mark)
2. The Environics Research Institute, a Canadian private research firm, published the Canadian Millennials Social Values Study Final Report in February 2017. Environics grouped Canadian millennials into six different tribes based on various characteristics.
a. List the name of the largest of the six millennial ‘tribes’ (by percentage) created in this report. Identify one common characteristic of the millennials in this tribe. (2 marks)
b. When asked to identify what makes their generation “distinct or unique”, what was the number one attribute given by the millennials surveyed for this report? (1 mark)
3. According to the results of Statistics Canada’s General Social Survey on Time Use 2015, how much time (on average) are Canadians 15 years of age and older spending each day on ‘Personal Care’ activities? (1 mark)
4. Use the library database Business Source Complete (tip: the link can be found in the Camosun Library’s MARK 110 research guide under the Find Articles tab) and search for MarketLine’s 2017 SWOT [analysis] for lululemon athletica inc.
a. List the three Threats that MarketLine identified for lululemon. (1 mark)
b. Of the three Threats listed, which one do you think is the most concerning from a future financial perspective and why? Use reliable secondary research to support your answer and cite this source(s) using the APA style. (5 marks)
5. Using Camosun library’s databases, locate the Harvard Business Review January 3, 2017 digital article titled: A Study of 46,000 Shoppers Shows that Omnichannel Retailing Works.
a. Explain what omnichannelling is in today’s retail world. Use one third party research source (other than the article referenced in this question) to help explain your answer. You may also find it helpful to use an example to explain this concept. (3 marks)
b. In this study, what was the percentage of more repeat shopping trips logged by omnichannel shoppers to the participating retailers’ stores within six months of an omnichannel shopping experience? (1 mark)
c. Using the APA style guide and formatting, provide a complete and accurate reference for this Harvard Business Review digital article. (2 marks)
6a. Locate an article titled: United Airlines Not Alone in Branding Uber-Fails. Identify the company that faced an angry public outcry and consumer boycotts after its chairman made a controversial comment on a radio interview in 2013. (1 mark)
b. Later the company identified in your response to Question 6a. “… went from the scourge of the LGBTQ community to scoring a top rating on the HRC’s [Human Rights Campaign] list of employers who are LGBT-friendly and it has remained on the top of the list ever since.” [Editorial Note: in text research citation is deliberately omitted here as it would give away the answers to Questions 6a and 6b.]
Visit the YouTube series identified in the article and provide an APA reference for the specificepisode that you view. (2 marks)
Assignment Format Instructions
Create a Word document and type your assignment in 12-point sized Times New Roman or Calibri font, double spaced, and number each question response.
(Ideally, please list the question first, single-spaced, and provide your response directly below. To facilitate this, you are encouraged to download this document, add a space under each question and provide your responses. Please follow the other formatting requirements – E.g., 12-point sized font, double spaced, etc.)
Answer preview to what was the percentage of more repeat shopping trips logged by omnichannel shoppers to the participating retailers’ stores
