Analyze Sears using the competitive forces and value chain models.
After careful reading of the Case, “Can Technology Save Sears?,” on p. 116-118 in the eText by Laudon & Laudon (2017), please write your answers to the following 5 questions:
Analyze Sears using the competitive forces and value chain models. What are Sears’s strength? What are its weaknesses?
What was the problem facing Sears? What management, organizational, and technology factors contributed to this problem?
What solution did Sears select? What was the role of technology in this solution?
How effective was the solution selection selected by Sears? Explain your answer.
If you are an (IT) consultant for Sears, what are your recommendations for Sears to be successful based on your answers for #1 and #2? Justify your answer.
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