UltraRope: Crafting a Go-To Market Strategy
Case 8 in the textbook, “UltraRope: Crafting a Go-To Market Strategy…” describes the history and competitive strategy of Kone, a Finnish elevator company.
- Which competitor, or competitors, will be most impacted with the introduction of UltraRope? Explain your reasoning.
Then replay to the student post in 150 words.
- How will UltraRope contribute to Kone’s competitive advantage? How can the company capitalize off this development?
Kone’s Competitive advantage will be extremly strong with the contribution of Ultra Rope. The main parts that will contribute to the company doing better include the bulk of the rope, the saftey, and how it is made. Starting with the bulk of the rope, it weighs around 10-20 percent of similar ropes that have the same strength. This not othly helps with cutting bulk down but it also means that the other mechanisms that are used can also be cut down which leads to less space needed for the ropes themselves. along with the rope itself, the saftey of the systems and how it is easy to check in on and get it repared (with Kone is known for and already has an advantage in) also leads to it being a better alternative for evevators. It has been said to be a technological breakthrough. It is made from carbon fiber which slowly is being more ecorperated into society throguh multyple means, and this leads it to be stronger without all the bulk of other options. With the contribution of Ultra Rope this company can use their competitive advantage in safty and maitnance and use Ultra Ropes more robust smaller ropes to really stay ahead in the market. Along with this really promoting how this can be a more resorcefull alternative as it requires less material, which in the long run can cut down on waist. With this contribution of Ultra Ropes to Kone the competitice advantages will soon follow as it is clear to see this is the safer and smarter option for those in the market to buy the ropes.
Replay to the student post in 150 words.
- How will UltraRope contribute to Kone’s competitive advantage? How can the company capitalize off this development?
UltraRops greatly enhances Kone’s competitive advantage in the elevator industry. Kone has the ability to provide maintenance services and can also provide emergency services in a timely manner as well. This is a great ability to have and that many other competitors in the industry might not be able to do. Sustainability is also a very big part for Kone’s competitive advantage. Elevators can generate a lot of power which leads to more money paid in utilities. This issue gets greatly reduced through the UltraRope since it is more sustainable as well increasing the competitive advantage even more. Buildings account for more than thirty-two percent of energy consumption, per the case study. This fact alone makes the UltraRope appealing to those who are looking for a more sustainable product.
Answer preview to UltraRope: Crafting a Go-To Market Strategy
APA
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