What is Sonic’s competitive advantage over other fast-food franchises

What is Sonic’s competitive advantage over other fast-food franchises

Case 5: Sonic is a successful franchise that offers an old-fashioned drive-in experience.

What is Sonic’s competitive advantage over other fast-food franchises?

What are the advantages of becoming a Sonic franchise?

What are the disadvantages of buying into the sonic franchise?

You are an executive involved with Sonic’s franchise operations. Sonic franchisees have become increasingly popular. On the other hand, you have heard about some notable cases of misconduct at a few franchisees. You think making the franchise requirements more stringent and/or increasing the initial investment will help the company maintain additional control over its franchise operations and increase profit. Develop a list of requirements for opening up a new Sonic franchise that will be distributed to new entrepreneurs wanting to open up their own.

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