Explain how the Internet can help a company to achieve a competitive advantage

Explain how the Internet can help a company to achieve a competitive advantage

Part A Explain how the Internet can help a company to achieve a competitive advantage in the marketplace through (1) cost leadership and (2) differentiation. Illustrate each case through an actual example, other than those mentioned in the textbook.

Part B Pick out an e-business company of your choice. Which type of competitive advantage does it pursue? What factors help this company create superior customer value? Is the strategy sustainable?

Answer preview to explain how the Internet can help a company to achieve a competitive advantage

APA

1000 words

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