Create a presentation that introduces and describes your brand to your classmates.

This project builds on your previous work in the Brand Analysis papers. (We choose Rosewood Hotel and resort) As an employee of the hotel brand, the Director of Marketing has assigned you the task of developing new marketing communications for a target market at a specific hotel for the upcoming year. Please choose an existing hotel in the brand and a market that the hotel pursues, based on your research. To ensure sufficient information is available, please select a hotel located in the United States for this assignment.Part 2: Presentation

You will create a presentation that introduces and describes your brand to your classmates. Your presentation should draw on specific parts of your three written papers about the brand (the two Brand Analysis Papers and the Marketing Communications Strategy Paper). Assume that the class knows little or nothing about the brand (even if a classmate is presenting on the same brand). Your presentation should be 4 to 8 minutes in length. Use PowerPoint or another presentation software to provide visual aids. Your presentation should include at least 5 slides but no more than 12 slides. Please dress in business casual or business attire for your presentation.

Components

Your presentation should include the following:

• Brand Description. Give a brief description of the brand, including the brand position, main target market(s), and geographic location of the properties.
• Existing Marketing Communications. Describe two of the marketing communications methods that the brand currently uses and identify the type for each one.
• New Marketing Communications. Describe two of the new marketing communications ideas that you created for your Marketing Communications Strategy Paper. For each one, identify the type and target market.
• Brand Future. What is your opinion about the brand’s future? Support your opinion with research from your SWOT analysis (but please don’t present your entire SWOT).