Coke and Pepsi in India
Reading case 1-3 Cokeand Pepsi Learn to Compete in India, then address the following questions (can be found at www.mhhe.com/cateora16e, select student edition, cases).
This assignment focuses on environmental cultural approach to international marketing.
1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not, could developments in the political arena have been handled better by each company?
2. Timing of entry into the Indian market brought different results for PepsiCo and Coca-Cola India. What benefits or disadvantages accrued as a result of earlier or later market entry?
3. Which of the two companies do you think has better long term prospects for success in India?
Document your citations throughout the text of your report; APA is the accepted format for all Westcliff University classes. Your papers must include an introduction and a clear thesis, multiple body paragraphs, and a conclusion. Top papers demonstrate a solid understanding of the material AND critical thinking.
Please develop a 4-6 page APA formatted paper. (No Plagiarizing, will be checking on Turnitin)
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Introduction
PepsiCo and Coca-Cola are both companies producing carbonized drinks across the globe. In India, these two companies form a duopoly market and form stiff competition since they are the two largest energy drinks in the country. Navigating the market has however not been easy due to various weaknesses and threats facing both companies. The political environment in India has played a major role in navigation of the market by these two giant companies (Hitt, et al., 2014).
Effect of the political environment in India
The political environment in India has proved critical to the PepsiCo and Coca-Cola Company with many regulations……
APA
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