CGD318 – Week 1 discussion 3 – Field Trip
Field Trip [CLOs: 1, 6]. 1 st Post Due by Day 3. Visit the corporate or social media website of an organization that has been in the news during the last two years as a result of some type of crisis. Examples are British Petroleum (BP), the National Football League (NFL), the National Basketball Association (NBA), Southwest Airlines, the Red Cross, J. C. Penney, etc. Explain the company’s crisis and identify the public relation’s objective. How did public relations writing influence public opinion? What ideas or suggestions do you have to improve the company’s public relation’s efforts in trying to influence public opinion and why? Respond to at least two of your classmates’ posts.
In September of 2014 the national football league was involved in a scandal, in fact several of them that involved their stars and some of the people in their staff. Ray Rice and Adrian Peterson who are some of the best paid athletes in the world are facing charges of abuse. Ray Rice is charged with punching his ex- fiancée and Peterson is charged with child abuse. Aaron Hernandez is standing trial for murder and several suspensions that were related to drugs and are moreover being reversed or upheld.