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CGD318 – Week 1 discussion 2 – Scavenger Hunt

CGD318 – Week 1 discussion 2 – Scavenger Hunt

Scavenger Hunt [CLOs: 1, 6]. 1 st Post Due by Day 3. What is the purpose of public relations writing? Find three examples of organizations that are using public relations. Examples might be a press release announcing a new product release, community relations, or any effort to maintain the organization’s corporate identity. In your post, describe the purpose for each organization and answer the following:  How well was the PR message written?  Did the message follow the public relations strategy? Why or why not?  Was the message good public relations writing, or only mediocre?  What improvement suggestions do you have? Use the text and/or additional resources to support your rationale. Respond to at least two of your classmates’ posts.





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Scavenger Hunt

Public relations (PR) as the name suggests is relating to the public through writing or creating a publication that will appeal an exact audience. Its main purpose is to produce interest and to generate a buzz and enthusiasm about a company, usually to sell products or services for use in everyday life.

Apple just announced and released its latest phone the iPhone 6s and its PR message was very well written in its description…


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