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Marketers use the term ‘Value Proposition’ when discussing the various approaches a company might take when seeking to attract customers.

Marketers use the term ‘Value Proposition’ when discussing the various approaches a company might take when seeking to attract customers. Marketers use the term ‘Value Proposition’ when discussing the various approaches a company might take when seeking to attract customers. Strategists typically talk about Porter’s 5 Generic Strategies to describe the way companies tend to … Read more

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Complete the third step in the marketing plan by creating the sales strategy

Complete the third step in the marketing plan by creating the sales strategy In Unit VI, you will complete the third step in the marketing plan by creating the sales strategy (including CRM and analytics) and channel strategy for your entrepreneurial venture. As a reminder, keep the plan realistic and feasible. You have limited resources … Read more

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Read Kenneth Burke’s Attitude at the Crossroads of Rhetorical and Cultural Studies

Read Kenneth Burke’s Attitude at the Crossroads of Rhetorical and Cultural Studies 1. Read “Kenneth Burke’s \’Attitude\’ at the Crossroads of Rhetorical and Cultural Studies: A Proposal and Case Study Illustration\” located in the Topic Resources. What is your understanding of Kenneth Burke\’s term, Attitude? What social media campaign would you like to create? In your social media … Read more

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Conduct research and identify a for-profit organization with an effective social media marketing program.

Conduct research and identify a for-profit organization with an effective social media marketing program. Conduct research and identify a for-profit organization with an effective social media marketing program. What makes the program successful? Next, identify a nonprofit organization with an effective social media marketing program. What makes it successful? Are there similarities and differences in … Read more

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Creating the promotional mix for your entrepreneurial venture.

Creating the promotional mix for your entrepreneurial venture. Promotional Strategy In Unit IV, you will complete the second step in the marketing plan by creating the promotional mix for your entrepreneurial venture. As a reminder, keep the plan realistic and feasible. You have limited resources as an entrepreneur, including financial limitations. Create a promotional mix … Read more