Business Policies and Strategies

Key Assignment

You have just been hired to the ABC Company as its new vice president of strategic planning. The corporation is a conglomerate with divisions in the auto industry, pharmaceutical industry, home movie rental industry, and mass merchandiser industry. The corporation has seen lackluster performance in recent years because its competitors seem to have a more effective strategy, and, at the same time, business and economic conditions have changed appreciably from what they were 5 years earlier.

Given the multibillion dollar size of the corporation and the fact that it is a conglomerate with a very diverse portfolio of companies in varying industries, the CEO whom you report to has already given you permission to hire a staff of recent MBAs to assist your efforts. You recently completed the interviewing and hired four people with minimal real business experience.

In coming months, you and your team will be creating a completely new—and, presumably, more effective—strategic plan. You plan to begin by holding a kick-off meeting with your team.

Part 1

Deliverable Length: 1,200–1,500 words

To feel confident that all of the employees in your strategic planning team understand all that you have taught them, you require each to prepare a streamlined version of the key elements of a company’s strategic plan. You require each employee to prepare the following sections of a strategic plan for any one of the corporation’s four divisions. You intentionally gave them no information about any of the divisions and suggest that they pick a current leading competitor in that field, and are to assume they are in that company as they write the following parts of a strategic plan:

Mission statement (simply copying an existing real company’s mission is unacceptable)
Industry analysis
SWOTT analysis
2 perceptual maps
- Choose any 2 pairs of criteria that you think are important to plot.
- Explain why you picked those 2 pairs of criteria.

The 4 corporate industries that each employee can pick from are the following:

Auto industry you wrote my last paper on this one with FORD –
Pharmaceutical industry
Mass merchandiser industry
Home movie rental industry

Note from instructor

The Phase 4 IP has several sections which in combination create an integrated vertical analysis of an industry utilizing all our tools to date

First, select one of the following ABC industries (note: you have done some research in all of these industries so you will be rounding out the analysis/ research you have started in previous DBs and IPs):

Auto industry
Pharmaceutical industry
Mass merchandiser industry
Home movie rental industry

To clarify what is to be included in this IP, I have outlined the deliverables:

Write a Mission statement for the ABC division for the industry you selected. (simply copying an existing real company’s mission is unacceptable)
Industry analysis —what are the unique characteristic of this industry, who are the key players, what are the trends, issues, possibilities this industry faces.
SWOTT analysis – compare the 3 competitors in this industry by using the SWOT analysis.
What trends do you see in the industry based on your SWOT of the 3 competitors?
Develop 2 perceptual maps (see examples in live chats; Phase 3/live chat 2; Phase 4/ live chat 1 & 2)
- Choose any 2 pairs of criteria that you think are important to plot based on your industry analysis.
- Explain why you picked those 2 pairs of criteria and define the criteria.

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Introduction

The Ford Motor Company entails an American multinational with its headquarters in Dearborn, Michigan; a suburb of Michigan in the U.S. Ford Motor Company is one of the first American companies that have endured manufacturing and sales of automobile products like trucks, buses and automotive parts since its incorporation on 1903. Commercial vehicles are sold under the Ford brand while luxury vehicle are sold under Lincoln brand. It is the second largest U.S automaker and has a five percent market control in Europe and the world. (Held, 2012) The company also owns Brazilian SUV manufacturer and troller, and performance car manufacturers. Ford Motors owns 2.1% stake in Mazda, a Japan automotive company. It has………………

APA

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