Describe the venture’s product or service
The business is a commercial cleaning company
The next step you will take in developing your Business Plan is to describe the venture’s product or service (step 7) and identify the location and layout (step 9).
Business Plan Elements
7. Describe the venture’s product or service
9. Location and Layout
Features: Describe in depth your products or services (technical specifications, drawings, photos, sales brochures, and other bulky items belong in Appendices).
Customer Benefits: What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.
What are the pricing, fee, or leasing structures of your products or services?
Production
How and where are your products or services produced?
Explain your methods of:
Production techniques and costs
Quality control
Customer service
Inventory control
Product development
Location & Layout
Location
Demographic analysis
Traffic count
Lease/rental rates
Labor needs and supply
Wage rates
Layout
Size requirements
ADA compliance
Ergonomic issues
Layout plan
Answer preview to describe the venture’s product or service
APA
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