Business Model and Strategic
Use *the University of Phoenix Material: Business Model and Strategic
> Planning Outline as a guide to complete sections of your capstone project
> each week. A final paper is due in Week 5. Cite your resources.
>
>
>
> *Write* a 1,400- to 1,750-word paper in which you explain the importance of
> innovation in your selected business’s vision, mission, and values, and
> determine your business model for this new division. Include the following:
>
> – Propose a new product or service for the new company division. The
> division should be customer-focused with an innovative mission
> statement.
> Ensure that you are differentiating your product or service.
>
>
> – Describe how the division addresses customer needs and achieves
> competitive advantage.
>
>
> – Create a vision and a business model for this new division that
> clearly demonstrates your decision on what you want your business to
> become
> in the future.
>
>
> – Explain how the vision, mission, and value of the new division align
> with the company’s mission and vision.
>
>
> – Summarize how the vision, mission, and values guide the division’s
> strategic direction.
>
>
> – Define your guiding principles and values for your division in the
COMPANY DESCRIPTION
With the invention of hospitals came along the pharmacies due to the urging need of drug stores which would serve the patients by easing the access to drugs. CVS Health Company on recognizing the need for a store that retails drugs and cosmetics established the CVS pharmacy as one of its subsidiaries. CVS pharmacy is the second largest pharmaceutical company In the United States with Walgreens taking the lead. This is mainly based on the total prescription revenue (Russel, 2012). CVS was established in the year 1963 in a small…………….
