Understand how to analyze tourism data and STAR reports
This will help students to better—
- Understand how to analyze tourism data and STAR reports
- Develop an organizational chart of divisions within a hotel organization
- Identify management and supervisory positions within a hotel
- Understand the managerial responsibilities and activities involved with achieving
- goals of financial profit and successful guest service scores.
Assignment Instructions:
Create a Hotel– You will work independently to create a new hotel property. This hotel is not to be a chain property (e.g. Hampton Inn, Embassy Suites, etc.) and can be located anywhere in the world. Each student is responsible for deciding the: theme/concept, design, sales & marketing, pricing strategy, service style, costs, estimated revenue, target market, safety policies, attendance policies, room types, and F&B to be offered. This project will utilize the same topics/concepts taught in this class in a real-world simulation style project. Your job is to apply the concepts into an idea that would work as a legitimate hotel operation.
Theme & Concept (30 points): Each hotel will have a unique theme and concept. What type of hotel will this be? Will it be modern or traditional? What amenities will you offer? Who is the target market? Everything should center on the theme and concept. The theme and concept needs to be clear and concise. You should be able to support why you selected this theme and concept.
Design (40 points): Design includes everything from color scheme, floor selection, chair design, hotel layout, and any other design elements such as: window coverings, linens, lighting fixtures, headboards, wall decor, etc. The design must relate back to or coordinate with the theme and concept. Points will be based on creativity, design consistency, relation to theme and concept, and completeness of design.
Marketing (40 points): A marketing plan and strategy is needed in order for a hotel to be successful. You must outline the marketing plan and the strategy. The marketing must fit with the theme, concept, target market, etc. Your paper needs to include sample marketing pieces. This marketing is more than saying you will use social media, you have to say how and what you will do to use social media. For example: We will have a promotional contest on Instagram to gain followers where someone can win a free night’s stay for sharing the post and tagging 3 friends in the original post. You will need to provide AT LEAST five different marketing strategies that you will utilize and approximate costs for each marketing strategy.
Polices & Procedures (50 points): Part of running and operating a successful hotel requires having policies and procedures in place for your staff and business. You will submit in writing at least 10 (2.5 points/each) policies and 10 procedures for your hotel. Your paper needs to include at least 5 policies and/or procedures and support the reasoning for those policies/procedures. These policies are to be original and not copied from an online source.
Viability & Practicality (40 points): Does your hotel make sense? Could it be profitable and successful? Does the target market match what you have created? Should include financial factors like: ADR, OCC, RevPAR, who the competitive market set is etc. Expenses and startup costs are expected to be mentioned.
Paper Guidelines:
- At least five pages of content, no less than 7 pages total (cover page, content and reference page).
- Written using APA formatting—Times New Roman, sz. 12 font, double-spaced, include page numbers in the top right corner and running header.
- Include appropriate headings to divide different segments of the paper by topic areas asked of you in the assignment
- If outside references are utilized, please make sure that you include all citations (in-text and in the reference list).
- Make sure to proofread your work! Grammar and spelling issues will be graded accordingly
Answer preview to Understand how to analyze tourism data and STAR reports
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