The business landscape is increasingly global and highly competitive.
Smart Pricing: Rebates
The business landscape is increasingly global and highly competitive. Companies must be attuned to the factors that influence consumer purchasing and how to use those to create competitive advantages (Huang et al., 2013). Regarding supply chain management, pricing strategies must be aligned through the supply channel. Using manufacturer rebates pushed down through the retailer and to the customer creates a scenario where the channel can be aligned, demand can be influenced, and forecasts can be normalized through supply chain echelons. However, it is more likely that retailers would be most interested in abandoning rebates.
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