Case Study Analysis #3: Alibaba in 2011: Competing in China and Beyond
Minimum 2pages required for all questions in Case Study # 3 as per
APA format with not more than 10% Plagiarism)
Please refer to Alibaba in 2011: Competing in China and Beyond Case Study on page PC3-1 and
answer the following questions:
1) Critically analyze the factors that led to Alibaba sustaining its leadership position in the
Chinese e-commerce market.
2) Discuss the rationale behind Ma establishing Taobao.com. What are the factors that led to
Taobao’s success as compared to eBay in the Chinese online auctions market? With
Baidu’s entry into the e-commerce market, discuss the challenges that Alibaba faces with
regard to sustaining its position in the growing e-commerce market in China.
3) Critically examine Alibaba’s business model. Do you think it is sustainable? After having
captured the Chinese e-commerce market, what steps should Alibaba take to expand
globally?
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Case analysis 3
Factors that led to Alibaba sustaining its leadership position in the Chinese e-commerce market
The major factor that determines whether a particular company will fail or succeed is the leadership of such a company. The leadership at Alibaba was very aware of this fact. This was evident in the kind of things they undertook. The leadership was risk taking and always looked for new opportunities in the industries to do with the internet. This made the company to grow steadily and earn trust from the majority…..
APA
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