Case Study Analysis #2: MTV Networks: The Arabian Challenge

Minimum 2pages required for all questions in Case Study # 2 as per
APA format with not more than 10% Plagiarism)
Please refer to MTV Networks: The Arabian Challenge Case Study on page PC2-9 and answer
the following questions:
1) Experts felt that one of the biggest challenges faced by MTV while launching MTV
Arabia was the prevalent culture in the Arab world. Discuss the Arab culture. How is it
expected to pose a challenge to MTV?
2) Critically analyze MTV’s strategy in the Middle East. Comment on its entry strategy and
also its strategy of providing mixed content to the market. Do you think MTV will be
able to succeed in this market?

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Case analysis 2

The Arab culture

This Arab culture is the way of life of the people living in the countries in which the Arab language is the official language. These people are mainly found in the northern part of Africa and the Middle East. These people are known to be conservative in every sense of the world. They are mostly Muslims. The Arab culture believes that a woman and a man should play different roles. It provides that the man should be the head of the house (Deresky, 2002). This means that a man makes the rules mostly…

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