Environmentally-Friendly Packaging.
1st Post Due by Day 3. As discussed in your textbook, product packaging is “not only the last ‘ad’ a consumer sees before purchasing the product, it is the only ‘ad’ the consumer sees when using the product” (p. 383). With that, there is also a growing concern among the public for environmentally-friendly packaging, making packaging an important point of consideration for advertisers. For this discussion, choose one of the following perspectives, and discuss the role it plays in the use of environmentally-friendly packaging, noting the benefits, challenges, and ethical aspects. Use the “Product Packaging” section in Chapter 15 of the textbook for support. • Consumers • Manufacturers • Marketing intermediaries (retailers/wholesalers) • Consumer advocacy groups • Government agencies Finally, state your own opinions on the use of and regulations around environmentally-friendly packaging.
Your initial post must be a minimum of 300 words and be supported by your textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center.
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One of the primary demands for consumers is eco-friendly packaging; including packaging that uses less waste, incorporates recycled material and may be recycled when empty. Research shows that 30 percent more shoppers choose environmentally friendly packaging now than they did back in 2010. A quarter of consumers noted that they are willing to switch to brands that are eco-friendly…..
APA
359 words
