BUS317 INTRODUCTION TO ADVERTISING – Week 5 Dq 1 – The Media Planner

1st Post Due by Day 3. Chapter 14 of the text outlines factors associated with planning and buying media for advertising. For this discussion, summarize the role of the media planner in advertising. Then, select one of the factors below and discuss its role in the process of media planning, as well as how an organization can determine whether it has been used effectively. • Reach • Frequency • Continuity • Cost per thousand In addition to the media planner, there are other prominent careers and roles in the advertising industry, including account executive, media buying, copywriting, production, and research.

Using Ashford University’s Career Services, the Internet, and this week’s lecture, select one that you believe would be the best fit for you and explain why, specifically noting the skills and knowledge that would be needed. Your initial post must be a minimum of 300 words and be supported by your textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center.

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Reach, refers to the total number of different people exposed, at least once, to a medium during a given period of time. The reach determines how many people are in the proximity of the medium to be exposed, but it does not mean that those people will actually hear or watch the advertisement. Hence, reach refers to the…..

APA

329 words