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BUS317 INTRODUCTION TO ADVERTISING – Week 4 – Dq 1 – Evaluating Strengths and Limitations of Various Media

Evaluating Strengths and Limitations of Various Media

1st Post Due by Day 3. Advertisements can be delivered on a variety of media, including radio, print, television, and digital media. After reading Chapters 10, 11, and 12, select two of these media and discuss the pros and cons of using each for an advertising campaign, along with the legal considerations for each.

Your initial post must be a minimum of 300 words, and be supported by your textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center.

 

 

………………Answer Preview………………..

There are various advertising channels that companies and businessmen use to reach their target customers. All in all these methods have advantages and disadvantages and in this work we shall focus on two of these advertising methods which are social media and television advertising. The following are the advantages and disadvantages of each method and also the legal considerations.

Television

            There are many…..

APA

441 words

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