BUS317 INTRODUCTION TO ADVERTISING – Week 3 assignment – Evaluating Advertisements

Evaluating Advertisements—Part. Due by Day 7

This assignment is the first step for your Final Paper in this course. Select one advertisement for a global product (i.e., a product that is marketed in more than one country). In your paper • Describe the four types of segmentation strategies (i.e., demographic, psychographic, geographic, and behavioral). (Refer back to your readings in Week Two.) • Explain which types of segmentation strategy are used in the advertisements and why. • Evaluate how effectively the advertisement utilizes creative strategy as discussed in the “Writing the Creative Strategy” section in Chapter 8 of your text.

Note: The advertisement you use for this assignment can be from any medium (e.g., social media, TV, print, radio, etc.) of your choice. However, you will be required to use the same medium for your Final Paper in Week Five.

The Evaluating Advertisements Paper

• Must be three to five double-spaced pages (approximately 900 to 1,500 words) in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center. • Must include a separate title page with the following: o Title of paper o Student’s name o Course name and number o Instructor’s name o Date submitted • Must use at least two scholarly sources in addition to the course text. o The Scholarly, Peer Reviewed, and Other Credible Sources table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor.

Your instructor has the final say about the appropriateness of a specific source for a particular assignment. • Must document all sources in APA style as outlined in the Ashford Writing Center. • Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

………………….Answer Preview…………………..

Coca-Cola multinational is world largest beverage company with global presence in over 200 countries. It has a portfolio worth over $20 billion with 3800 beverage choices. The company is a firm believer in advertising as a way of popularising it and providing information about the current trends and new product on sale by the company. It has adopted many slogans as a way of communicating about the product.

Over the years, the company’s has heavily relied on TV, print ads in newspapers, blogs, articles and web content and many….

APA

903 words

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